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Zephyr Powder Paints
MY FOUNDATION
As someone who has spent many hours fixing up homes, I can say that one of the hardest things to deal with is carrying very heavy buckets of paint around. You have to move them from room to room, and the thin handle cuts your hand pretty quickly with the weight of a full paint bucket. The problem is the water. With that gone and only the powder pigment left, everything gets much easier since the paint can be mixed on the spot. It became clear that the light and airy nature of the a powder-0mixed paint will the main selling point needed to feel that way in its branding and name.
MY PATH
This brand of powder paint needed to feel like a light, gentle breeze, so the name Zephyr fell into my lap. This was expressed with light colors and plenty of negative space along with some lively colors to reflect the exuberance of the pigments the brand offers. The use of a colorful and active pattern plays off the bright white of the rest of the design. Bubbles were used to emulate the light nature of the product inside. The colors are both calmingly cool and lively. The typography, DIN rounded, is friendly and transparent as simplicity was a significant concern for the Zephyr product line.
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