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Epoch Retail Brand
GROUP PROJECT
Members
Jason DeCruz • Maria Elena Wong • Silvia Abuzzese • Lucy Tsai • Jonathan Biehl
OUR FOUNDATION
As a team, we were asked to create a new retail store brand with an extensive product line. We began with the core mission of sustainability. Our goal was to develop Earth-friendly packaging that was beautiful rather than packaging that overly relied on the color green and icons of leaves and trees. Packaging has dirty hands when it comes to the health of our climate, and we wanted to clean up its unfortunate practices with this line of productions. The name Epoch seemed to fit quite well since it means: “A pivotal moment in time” which it currently is for the health of our planet.
OUR PATH
Oslo, Norway is known as the most eco-conscious location on the planet today, so it only made sense that Epoch’s headquarters be there. Epoch’s primary goal is to bring their Scandinavian lifestyle into the lives of its customers. It achieves this be having packaging that is simple and straight-forward with no large, attention-grabbing images. Instead, it uses a softer and more contemporary feeling of typography, color, and imagery. It is a high-end brand, but not pretentious. The entire line is inspirational, sustainable, honest, and functional without unnecessary elements.
TARGET AUDIENCE
Ages 25–65. They are upper-middle class, educated, city dwellers, environmentally conscious, into a healthy lifestyle, and are socially active.
DEMOGRAPHICS
$21/hour
Minimum Wage
$74,000
LIFESTALE
Scandinavians tend to want to create a sense of harmony with themselves and their environment. They always emphasize taking care of their home space and personal wellness.
Average Annual Salary
OUR FOUNDATION
Bloom is a skincare line intended to ensure a healthy complexion with a minimalistic selection of self-care products.
PRODUCT LINE
Cleanser, Cream, Toner, Serum
KEY WORDS
Clean, Breezy, Fresh
OUR PATH
Bloom utilizes a simple typographic expression that delivers information clearly through a simple arrangement of content.
OUR FOUNDATION
The idea of the Gather food brand was to encourage consumers to shop with a sense of trust, knowing that all the food is organic, high-quality, and local.
PRODUCT LINE
Fresh Produce, Sauces, Juices, Wine
KEY WORDS
Illustrative, Organic, Traditional
OUR PATH
The packaging features illustrations custom-made for each category and product. There is a sense of playfulness in the design that aims to be a trustworthy and honest brand.
OUR FOUNDATION
Loft is a home and interior decor line. Enduring aesthetics, functionality, and a keen sense of craftsmanship are central to this brand.
PRODUCT LINE
Kitchenware, Home Decor, Tableware
KEY WORDS
Warm, Raw, Welcoming
OUR PATH
The idea behind the design was to create a pure, raw, and direct experience for the consumer. The approach focused on the characteristics of the products and the importance of honest and transparent communication.
Acknowledgements
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